Negotiation training for sales and purchasing

What purchasing and sales can learn from each other

Two days, two trainers, live training (off- or online)

To gain a better understanding of the other side (‘Why are we doing what?’) and to share experiences and best practices from day-to-day negotiations (‘learning from each other’), employees from Sales and Purchasing carry out practical exercises together. In this way, everyone gets to know and understand the goals, drive, perspective, methods, tools and approach (strategy and tactics) of the other side.

  • Negotiation preparation from the perspective of sales, purchasing
  • Typical requirements and negotiation objectives
  • Typical argumentation chains: predictable arguments and counterarguments
  • The tricks of selling, buying
  • Determine and utilise your own negotiating position
  • Shape the personal relationship and the dialogue atmosphere
  • Behaviour in critical, difficult situations
  • Practical exercise: upcoming negotiations can be discussed in the group
  • Personal feedback from the trainer

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