At the invitation of the BME rmr, Jörg Pfützenreuter and Thomas Veitengruber were guests at the Best Western Premier IB Hotel Friedberger Warte on 7 March 2018.
What they said there?
Here is an excellent summary by David Schahinian (in german):
“BME rmr, Einkauf meets Verkauf – Wie man Sales Monster auf Normalmaß schrumpft”